Blog Archives

Matthew Cross & Judy Unrein’s DevLearn session on designing an effective business model for training

Designing an effective business model for training
Business model canvas – template for thinking about your business, customers, what you offer
Business model generation – book by Alex Osterwalder
Mapping out 9 building blocks
Speaking language of business and showing results
Business Model Canvas Explained – Youtube
We get myopic about what we do and not think about the revenue and partners that we need
Need to do this with your team
Generate lots of ideas; and then converge on what you need to do
Brainstorming, design thinking (Ideo) – design thinking toolkit
Reinventing the shopping cart – 60 minutes segment w/ Ideo
It’s not just about the box – Ideation, rolestorming, bodystorming, visual thinking
Gamestorming (book) by Gray, Brown, Macanufo
Post up activity
Everyone writes who your customers are on post it notes and puts it on the wall
will find out you have more customers than you think – customers who are indirectly affected
Or find you get more focused – depends on your purpose
You might have a completely different canvas for each group of customers
Forced Ranking – rank your customers by importance
“they’re all important” – what is the criteria? if this is hard to determine, just make an assumption – this might come up with different lists based on different criteria
Anxiety might surface at this point – if needed have everyone do it individually and then come together
Empathy map – connect with the customer in a more emotional way
Write the person’s name on the map so they actually think about a real person
Get a persona, an actual image of the person you’re designing for
How do we make the learner feel about the rule? How do we make them buy in? Giving technical information doesn’t always result in behavior change, though it may be a componenet of it
Business model alchemist .com
Value proposition designer
Business Model Generation (book)
Business Model YOU (book)


Getting ready for Devlearn

Next week I’ll be attending my first ever professional conference, Devlearn, the eLearning Guild’s annual learning technology conference. I’m quite excited and a bit nervous, but mostly just eager to absorb new knowledge. Here’s a general sketch of the sessions I’ll be attending:

  • 104  Evidence-based Training: No Yellow Brick Road
    Ruth Clark is presenting this one, so I’m hoping for lots of practical information on elearning development based on the latest research.
  • 204  Supporting Business Objectives with Better Learning Objectives
  • 311  Using Storytelling and Gamification for Better Problem-based Learning
    A lot of the projects I’ve been working on this past year have involved scenario-based elearning and developing it demands telling engaging stories and providing meaningful interactions. This one could be really useful, really quick.
  • 411  Designing eLearning that Supports the Classroom Trainer
  • 513  Ignite! Six Provocative Perspectives on the eLearning Industry
  • 613  Panel: Everything You Need to Know about Tin Can
    This might be the one can’t miss session for me. Tin Can API is coming very soon, and its potential for expanding how elearning is delivered could be massive.
  • 702  Designing an Effective Business Model for Your Training Organization
    My company really values training and employee development, but there’s an opportunity for us to drive the conversation so that we’re providing the best possible service for our learners. Hopefully, there’ll be lots of good information that can help us down that path. Also, Judy Unrein of the Toolbar podcast is part of this session, so it should be good.

I’ll be doing the best I can to take notes and share on this blog, so watch this space for a deluge of information in the coming days. I’m the only person from my team attending, so capturing knowledge to bring back is going to be vital.

I’m trying to break out of my shell a bit, so please come say hi if you see me. I promise when I hand you my business card I won’t do any dumb tricks like this weird spiky-haired dude: